Among the many specialized skills communications professionals rely upon every day, one is the ability to put their own unique touch on every piece they create while staying true to the brand. Of ...

Writing a subject line that will inspire receivers to open an email can be a big challenge for professional communicators, especially if the same message is going out to a large number of people.

Apollo reports that catchy email subject lines are vital for conversion, as 64% of recipients decide to open emails based on ...

AI has revolutionized our lives in every way. From self-driving cars to intelligent assistants, AI is everywhere. Today, even professional writers use AI writing tools to write better articles, email ...

There are lots of AI helpers out there now. But only one can write emails as well as you. To figure out which artificial intelligence assistant is worth your time and money, I set up an old-fashioned ...

In today’s technology-driven world, it is rare to apply for a job in person. In most cases, job applications are online. And while some businesses have a dedicated platform set up for the job ...

Businesses have plenty of ways to reach large audiences, but email marketing remains one of the most effective. It’s a reliable, affordable and efficient way to connect with prospects at every stage ...

Automated email sequences are sent to users after they take specific actions, such as signing up for an email newsletter or completing a purchase. These perfectly timed and crafted emails may seem ...

If you’re a student, I challenge you to do an exercise. Go to your email inbox from two years ago. Pick one and read it. Are you cringing at the length, content, and word choice used in your email?