Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. For centuries, banks have relied on relationships and legacy ...

In today's data-driven world, businesses are drowning in customer information. Customer interactions are increasingly omnichannel and digital, and there is a deluge of data. There is huge value to be ...

Customer data integration (CDI) unifies data from multiple sources, creating a complete and accurate view of customers. It’s how your favorite online store knows exactly what you’re looking for—even ...

Google launched Customer Match for Google Analytics audiences. This new feature will help you expand reach and improve your remarketing campaigns. By integrating first-party customer data into the ...

As organizations increasingly recognize the importance of cohesive data management strategies, the relationship between marketing, data management and IT teams is evolving. According to an October ...

The customer data infrastructure powering most enterprises was architected for a world that no longer exists: one where marketing interactions could be captured and processed in batches, where ...

Once a promising but mostly supportive tool, artificial intelligence now stands at the center of how businesses manage and interpret customer data. Its capabilities are reshaping industries, enabling ...

SAN FRANCISCO--(BUSINESS WIRE)--Today, Twilio (NYSE:TWLO), the customer engagement platform that drives real-time, personalized experiences for today’s leading brands, announced it will enable ...

Dublin, March 05, 2026 (GLOBE NEWSWIRE) -- The "Customer Data Platform - Company Evaluation Report, 2025" report has been added to ResearchAndMarkets.com's offering. The Customer Data Platform ...

Here’s what you need to know about the enterprise resource planning (ERP) vendor’s latest product and company news.

For the modern restaurant, data is power. Data can tell you approximately how much beef you need to purchase for a typical Saturday evening shift, and it can tell you how many employees to put on the ...