A customer loyalty program shouldn’t focus on your brand preferences — it should be all about the customer. Omnichannel loyalty programs can be one of the most successful tactics for boosting revenue ...

NEWTON, Mass., March 7, 2011 (GLOBE NEWSWIRE) -- Ace Hardware, the largest retailer-owner cooperative, has 4600 stores and generates approximately $12 billion in revenues. Ace's company-wide loyalty ...

The customer development group at a large, publicly held high-tech company needed a central repository of data to help identify satisfied customers willing to be references when sales associates ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...