Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...

Electronic components distributors are staging a deep incursion into the direct-sales channel in an effort to offset nearly a decade of shrinking profit margins. Across the board, distributors that ...

“EBITDA (Earnings Before Interest Taxes, Depreciation and Amortization) goes up dramatically for technology companies taking advantage of the two-tier distribution model,” said GTDC CEO Frank ...

In December of 2007, the possibility of Dell inking deals with big, two-tier distributors seemed like a pie-in-the-sky idea. Ingram Micro CEO, Greg Spierkel, said at the time that he'd be surprised if ...

Airlines Reporting Corp. has finalized Avianca's New Distribution Capability implementation with the ARC Direct Connect program, ARC announced Tuesday. The partnership will "help differentiate Avianca ...

Learn how to increase sales, expand market reach, and enhance competitive advantage by making products readily available to consumers where and when they want them. In the interconnected world of ...

Managed travel technology new entrant Spotnana will announce today a New Distribution Capability direct connect with United Airlines that delivers access and servicing capability for the 40 percent of ...

DETROIT and NEW YORK, Feb. 12, 2026 /PRNewswire/ -- Benzinga, a leading provider of real-time financial data and market intelligence, today announced an expansion of its channel distribution with ...