Are you worried about making suggestions to your clients about their direct mail pieces? Don’t be. We have a guide for you to follow. Your customers will thank you for your help in getting them better ...

In the same way that vinyl records are being embraced by under 25 year olds direct mail is being reinvented by marketers who are using it as a vital part of their multichannel marketing strategies.

Once you’ve identified your audience and refined your message, your design strategy becomes the difference between a mail piece that performs and one that gets ignored. Images, fonts, layout, copy, ...

Marketers are constantly shifting dollars toward digital channels, but don’t count direct mail out just yet. The USPS reports that 77.3 billion pieces of marketing mail were sent in 2018, proving that ...

Despite the popularity of digital advertising, people still remember and understand better what they see and read on paper. Touch allows the brain to reach a deeper level of engagement, and strategies ...

The Postalytics Canva integration simplifies and streamlines the direct mail creative process New integration bridges Canva design and Postalytics automation, enabling marketers to create and send ...

As the founder and CEO of a direct mail company, I run into questions like these a lot: "Hey, Joy, isn't direct mail a dinosaur? Doesn't digital work better?" I got into the direct mail marketing ...

With a gazillion cable channels and the ability to record and fast forward through the ads, satellite radio and personal music players, the increasing replacement of the Yellow Pages by the Internet, ...

A survey from Mail Print found that 70 percent of people who received direct mail from a business they stopped engaging with encouraged their relationship with them. Do you have customers who for one ...

Opinions expressed by Entrepreneur contributors are their own. Ask yourself a quick question: How much of your current marketing spend is on direct mail? The common misconception is that direct mail ...

The following sets of stats, facts, and tips support the wisdom of integrating direct mail into email marketing campaigns. The also provide some best-of-breed guidelines for effective ways to doing so ...

In today's digital age, it's easy to feel disconnected from the world around us. With our inboxes overflowing and social media feeds bursting with content, it's refreshing to receive something ...