It’s common knowledge that email marketing has many benefits and is one of the best ways to grow your business. Email marketing has a higher return on investment than other channels and is an ...

My last Email Insider column ("Email Industry Disagreements: Where Do You Stand?") touched off the start of some good debate over single vs. double opt-in (also called confirmed opt-in) that went ...

If you’ve been in business for any length of time, you know you need an email list. Email marketing allows you to develop a relationship with your customers and bring in more sales for your company.

Are you struggling to get subscribers to open your emails? If so, you’re not alone. There are plenty of important email marketing metrics, but your open rate is perhaps one of the most important. A ...

This may sound like a “duh” step in your marketing prospect, but not having an elist could squash any real progress you make using emails and enewsletters. If you want to ramp up your online marketing ...

Do you keep in touch with your current and previous clients? Are you building an email list of your potential customers? What about those prospects that you've been meaning to contact... do you feel a ...

Opt-in News announced the availability of their "Email Marketing Factbook", which contains opt-in email industry research from 1999 to the first quarter of 2002. This report contains documentation ...

Most Internet businesses understand that a thoughtfully planned, smartly executed, permission-based email program can drive traffic to their Web sites or stores, increase sales, reinforce brand ...

Companies seeing a high email ROI must carefully craft and maintain send lists to avoid going to spam folders. Factors affecting spam placement include too many bounces, spam complaints and poor ...

Dorie Clark is a communication coach, marketing strategist, keynote speaker, and author of several books on leadership and entrepreneurial strategy. According to Clark, growing your opt-in email list ...

While current marketing trends seem to be hyper-focused on social media, research shows that good old-fashioned email is still considerably more effective at capturing online leads than popular ...