OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), introduces “color e.l.f.nalysis”—a global, immersive digital experience for personalized beauty. With this ...

Consumers can visit a designated microsite and upload a selfie to get matched with a curated Pinterest board and discover makeup that complements their features. E.l.f. is making it easier for ...

Love Cosmo's beauty content? Subscribe to our Substack for more recs and reviews delivered straight to your inbox. What started as a formula that people believed was a dupe for the viral Milk Makeup ...

Are you someone who enjoys high-quality makeup without the expensive price tag? Well, stay tuned because you’re in for a treat. In the last few years, e.l.f. Cosmetics have been stepping up their ...

Metro journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission – learn more We all love a bargain, especially when it ...

Drag superstar Heidi N Closet partners with E.l.f. Cosmetics for a budget-friendly and inclusive makeup campaign. The campaign, "The Law Offices of E.l.f.ino & Schmarnes," humorously targets ...