Is email dead? Lately, it feels like the marketing world has fallen out of love with email. McKinsey’s iConsumer survey reported a 20% decline in email usage between 2008-2012, as the medium ...

Marketing to customers via email is an art, but it’s one any small business can master and use to achieve impressive ROI. Most forms of marketing are expensive. Direct mailers can cost up to $1 per ...

I recently moderated a panel discussion during Affiliate World Europe covering how to get started with email marketing. After the panel, I started thinking about how to summarize a few key topics we ...

Discover why email marketing remains a powerhouse tool for business owners in the digital age. Learn how to build personal relationships, drive conversions and future-proof your business with ...

Email is a common form of communication used for both personal and professional purposes. With businesses coming to understand how effective email marketing can be, email marketing is gaining in ...

Today’s post will outline why you should start with email marketing and how to make sure you’re getting the biggest impact from your emails. I want to highlight one of the marketing techniques that’s ...

Marketing is all about reaching your target audience in a way that encourages them to engage with your brand. Unfortunately, in today’s world, consumers are flooded with marketing messages at all ...

Getting the right message to the right client at the right time is the holy grail for any marketing leader. But these days, a growing universe of marketing channels can leave marketers wondering which ...

A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent. Successful AI-powered email marketing focuses on anticipating and meeting ...

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