New York native and nomad by choice—Emily is a marketing & PR pro, now the founder of the award-winning R Public Relations, New York. PR events serve many functions. They’re an opportunity to ...

Identify a clear purpose for the event. First, establish who your audience is and then plan accordingly. Secondly, hold a planning meeting to outline with your team the core objectives and outcomes of ...

Thousands of events around the world have been scrapped because of health concerns amid the ongoing pandemic. As a result, many organizations have turned to virtual functions to showcase their goods ...