Cognitive warfare is less about controlling territory and more about shaping perception. The objective is to gain an information advantage that translates into a decision advantage, influencing how ...

Human behavior is an enigma that fascinates many scientists. And there has been much discussion over the role of probability in explaining how our minds work. Probability is a mathematical framework ...

Other people can be baffling. Even in our closest relationships, loved ones frequently behave in ways that can seem inexplicable. Why can’t your friend recognize her self-destructive foibles? Why do ...

Two radically different means of personalization have claimed two more radically different scalps, from an AI-driven lab experiment to the real world of British electoral politics. In the lab, a new ...

Architecture is the design of spaces for human occupation. Despite architects’ skill in designing spaces to influence human behavior there often is a shortfall in anticipating and reacting to ...

According to the Josh Bersin Company, only 25% of companies report that their leadership development programs significantly improve business performance. Another way to say that: three-fourths of CEOs ...