UCP expands commerce beyond checkout into discovery, loyalty, and post-purchase support, redefining how brands compete for AI-mediated selection. In January, I wrote about the birth of agentic ...
Gartner predicted traditional search volume will drop 25% this year as users shift to AI-powered answer engines. Google’s AI Overviews now reach more than 2 billion monthly users, ChatGPT serves 800 ...
AI-powered search isn’t coming. It’s already here: As rankings and clicks matter less, citations matter more. Businesses now need content that AI engines trust and reference when answering questions.
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