Google has now re-branded Urchin to Google Analytics presenting users with better ways to “understand and influence visitor behavior and generate a higher ROI on marketing initiatives”. Yes folks!

If you’re considering using an analytics platform other than, or in addition to, Google Analytics, it can be a bit difficult to determine what the best alternative will be. Search Engine Land compiled ...

How to Set Up and Use Google Analytics 4 with Google Sites Your email has been sent When you connect Google Analytics 4 to a Google Site, you obtain a steady stream of information about how visitors ...

Though web analytics is almost as old as the internet itself, the field has transformed dramatically since inception. Before the decade is out, the data analytics market is expected to be worth $550 ...

Google Analytics today has released a new version of their web analytics tool. I spoke with Brett Crosby, Senior Manager of Google Analytics about the release, which he explained was a completely “new ...

According to a 2023 Statista report, by 2025, the amount of data that is created, consumed and stored is projected to grow to over 180 zettabytes. The use of data analytics is essential for brands ...