Stefan Pollack is president of The Pollack Group and an adjunct professor at the USC Annenberg School for Communication and Journalism. The request for proposal (RFP) process is designed to ensure ...

Choosing a PR firm is a personal decision. But it’s also one that should be driven by serious considerations and fair assessments of professionalism. Here’s some advice from a PR pro on how to make ...

The power of personal branding The role of PR in creating a strong personal brand Strategies to navigate personal branding How to leverage influencer marketing to build your personal brand In an era ...