We all know that content is king when it comes to SEO. However, winning SEO strategies today demand more than just good textual content. Good content today also includes video. A video SEO strategy is ...

Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and global SMBs. Almost one-third of Americans say they are online “almost ...

The B2B market is following B2C’s lead when it comes to online buying preferences and expectations. According to research by Forrester Consulting for Accenture and Hybris Software, 49 per cent of B2B ...

AI has become an essential tool for streamlining video content planning and analytics. Relying solely on AI video is a major mistake, though. In the face of an onslaught of AI-only video, brands need ...

Best-in-class retailers are leveraging video analytics to better strategize workforce management and optimize customer engagement initiatives in-store. During a previous ViewPoints article, Verlin ...

Multifamily operators are using video to create engaging experiences for both prospects and residents. But not everyone is on board—leasing teams aren’t trained videographers and it can be hard to ...

The UCI Forum approves an H.264 SVC specification aimed at easing interoperability in video communications regardless of the device or connection capabilities. High definition (HD) video streamed over ...