The updated Starbucks (SBUX) Rewards program, which launches on March 10, introduces three levels of membership – Green, Gold and Reserve – offering new and exclusive benefits for members. Inspired by ...

If you’re a traveler who frequently stays at Hyatt’s hotels around the world, you’re probably familiar with the company’s loyalty program, World of Hyatt. At present, that program has four tiers: ...

After a somewhat similar pilot program received backlash three years ago, AMC has come up with a new strategy to reward their most spend-y customers with the best seats. By James Hibberd ...

Feb 4 (Reuters) - KFC’s parent company in China ‌reported aggressive growth in its digital ‌loyalty programs, exceeding 590 million members – representing more than 40% of the country. Yum China, ...

In a world where your customer is one thumb-swipe away from your competitor, brand loyalty isn’t just hard to earn. It’s downright slippery. The digital era has brought endless choices, ...

Existing loyalty members and their accumulate points will automatically be transferred into the Encore program, which will offer three tiers: Core, Premier and All-Access. Key changes include lower ...

Today’s airline loyalty programs are critical business drivers shaping both company profitability and traveler engagement. American Airlines is pioneering yet another frontier in loyalty through ...

Yum China's loyalty program sees 13% growth since 2024 'Largest loyalty program in the world,' analyst says China's loyalty program market valued at $20 billion in 2025 Yum China rolls out AI ordering ...

LVMH recently reported that Sephora continued to achieve growth in revenue and profit in 2025 as compared to 2024. In the U.S. market, members of the loyalty program, Beauty Insider, drive a ...

Hand on your heart, how many loyalty programs have you signed up for just to get that 15% off welcome coupon and then immediately forgot about afterward? As David Beckham said: Be honest! Even in this ...