Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. Email marketing still matters—perhaps more than it ever has. There.

Email marketing is one of the most effective ways to engage with your audience and turn subscribers into buyers. Just because you run an email marketing campaign doesn’t mean it’s as effective as it ...

It’s common knowledge that email marketing has many benefits and is one of the best ways to grow your business. Email marketing has a higher return on investment than other channels and is an ...

Automated email sequences are sent to users after they take specific actions, such as signing up for an email newsletter or completing a purchase. These perfectly timed and crafted emails may seem ...

Businesses have plenty of ways to reach large audiences, but email marketing remains one of the most effective. It’s a reliable, affordable and efficient way to connect with prospects at every stage ...