When a customer opens your menu, their eyes aren’t moving randomly. They’re following a path across the pages, pausing at ...

Menu engineering is both an art and a science, but it’s the science part that usually trips up most restaurant operators. Here’s how to gather the right data so the science of designing optimized ...

Restaurants are masters at using menu psychology to subtly influence diners' choices and enhance their dining experience. From the strategic placement of items to the use of descriptive language, ...

Restaurant design can be a crucial part of building a successful brand. Layout of your restaurant can also affect your operational efficiency. Check out this research center for ideas and trends in ...

Responding to the rise of American obesity rates, some politicians have proposed regulations that would require restaurateurs to reduce portion sizes, eliminate drive-thrus, and limit soft drink sizes ...

Why should you optimize your kiosk menus? Because kiosk menu communications are becoming a critical driver of the business. Successful kiosk menu optimization programs generate significant returns on ...