In Dr. Burl’s opinion, there are certain key principles to leadership that leaders across any level in any organization can ...

Power and influence—the words often conjure images of nefarious individuals employing Machiavellian tactics to manipulate people and events in order to selfishly get their way, often at the expense of ...

As lawyers and executives, we are in the business of persuading others. Yet sometimes patience, professionalism and objectivity fail to persuade or influence the right people. Since we need an ...

In the final installment of this two‑part series, Sir Robert Peel's remaining principles are examined through the lens of ...

Certified Ethical Influence Practitioners reveal how business owners and professionals can become more persuasive to increase their sales, revenues, and profits You can read the greatest business book ...

Your dream customers aren't that different from everyone else. They respond to the same psychological triggers that Dr. Robert Cialdini uncovered in his bestselling book, Influence, first published in ...