KNOXVILLE, Tenn.--(BUSINESS WIRE)--A new study reveals that advertisements seen in lifestyle television programming have potential to score significantly higher in generating viewer engagement than ...

When it comes to programming genres, alternative still rules the roost on U.S. television, according to a new report from entertainment industry data and analytics service Luminate. But the genre hasn ...

CBS is still making the case that programming size matters -- in linear TV and streaming. But does this mean altering the types of programming genres -- to get younger viewers -- especially for ...

As with all television programming genres, unscripted sometimes gets a bad rap for being derivative — witness the glut of pawn shop shows in the wake of Pawn Stars’ massive success, or any number of ...