The PPC platforms rolled out a few meaningful updates this week that shape how we measure, plan, and buy media. Google introduced a new API that makes it easier to bring first party data into Ads.

Announced today at the YouTube NewFront, CreatorIQ, the global operating system for creator-led growth, expanded its partnership with YouTube by integrating the YouTube Creator Partnership API to ...

YouTube today announced a significant increase to courtesy Data API limits, which regulate how many videos app developers can upload and how many read and write operations their apps can perform.

Fabulate is a launch partner for YouTube’s newly announced Creator Partnerships API program. The tech firm said this move ...

Qoruz can now access YouTube’s first-party data, giving brands verified insights into audience, engagement and performance, reducing reliance on estimated metrics.