Announced today at the YouTube NewFront, CreatorIQ, the global operating system for creator-led growth, expanded its partnership with YouTube by integrating the YouTube Creator Partnership API to ...

Qoruz can now access YouTube’s first-party data, giving brands verified insights into audience, engagement and performance, reducing reliance on estimated metrics.

The PPC platforms rolled out a few meaningful updates this week that shape how we measure, plan, and buy media. Google introduced a new API that makes it easier to bring first party data into Ads.