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Google announced several new steering updates for Google Ads Performance Max including first-party audience exclusions, budget reporting, full audience reporting and network segmentation in placement ...

OpenAI's slow, conservative rollout of ads on ChatGPT is frustrating some partners, who are excited about the opportunity, ad industry sources told CNBC Three of the world's largest ad agencies, WPP, ...

Google is incrementally improving metric visibility in Performance Max, giving advertisers more insight into how creative choices — particularly video — impact performance. What’s happening. Google ...

Crumbl saw over 16,000 app downloads, 213% more than its original target, as a result of the cookie bakery chain’s first connected TV campaign, according to information shared with Marketing Dive. The ...

Greg Finn is the Director of Marketing for Cypress North, a company that provides digital marketing and web development. He is a co-host of Marketing O'Clock and has been in the digital marketing ...

Oasis researchers uncover “Cloudy Day” attack chain in Claude Exploits include invisible prompt injection, data exfiltration via API, and open redirects Anthropic patched one flaw, fixes for remaining ...

Sign up to our free weekly IndyTech newsletter delivered straight to your inbox Sign up to our free IndyTech newsletter US tech giant Meta has repeatedly failed to ...