Nearly 90% of consumers say they prefer personalized ads to non-personalized ones—and location is becoming one of the most powerful personalization signals available. In 2025, advertisers spent at ...

Section 1. Policy. Americans have a right to clear, accurate, substantiated, and accessible information regarding whether products advertised as “Made in America” are actually made in the United ...

With his widow present in Manhattan’s Waldorf-Astoria, last week the first posthumous presentation of the gold medal for ”Distinguished Services to Advertising” was made to Alfred William Erickson.

Perplexity is abandoning advertising, for now at least. The company believes sponsored placements — even labeled ones — risk undermining the trust on which its AI answer engine depends. Why we care.

AdOps reconciliation engine for automated discrepancy analysis. Compares internal (GAM) and external (SSP) revenue data, identifies impression/revenue gaps based on custom thresholds, and provides ...

Fox Corporation on Wednesday reported its second-quarter earnings that beat analysts' estimates amid growth in advertising revenue from the company's news networks and sports programming. The company ...

OpenAI is putting ads in ChatGPT. Ad experts say OpenAI will need to lean into data and measurement while balancing user trust. Analyst Mark Mahaney said ChatGPT ads could be a $25 billion business by ...

Advertising has increasingly encroached into relatively commercial-free zones such as streaming services, shopping online and in physical stores, Uber rides, chat messaging and ordering restaurant ...

Explore the fascinating history of advertising from the creative advertising revolution of the 1960s to today's data-driven marketing landscape. If your brand doesn’t reflect your ambition, you’re ...

Geopolitical pressures and AI concerns still loom, but advertising is predicted to keep growing this year … though it's the tech giants that will reap the rewards. By Alex Weprin Senior Editor 2025 ...

Amazon and Netflix have set an advertising partnership, allowing marketers to use Amazon’s demand-side platform to access Netflix inventory. The pact is along the lines of a major team-up between ...

The administration is proposing a return to a 1990s-era policy that kept most drug ads off TV. That could dent the revenues of drugmakers and major networks. By Rebecca Robbins Christina Jewett and ...