Sprite has introduced a new global brand platform, ‘It’s That Fresh’, which is being rolled out across 180 markets. The update includes a refreshed visual identity aimed at improving in-store ...

The Coca-Cola Company has launched a new global platform for Sprite, titled “It’s That Fresh,” marking what the brand describes as a bold new chapter for the world’s leading lemon-lime beverage. In a ...

The Coca-Cola Company’s lemon-lime soft drink Sprite has introduced a refreshed global brand identity developed in partnership with London-based creative agency forpeople, as part of efforts to ...

Molly Burford is a contributing writer with almost 10 years of experience in digital media. Her work has appeared in Teen Vogue, Allure, Thought Catalog, Cosmopolitan, Glamour, Wikileaf, among others.

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Sprite has launched “It’s That Fresh,” a platform that unites the brand’s expression globally through a refreshed visual identity, global partnerships and more, per details shared with Marketing Dive.

Sprite is back on the court — literally. After an 11-year absence, the Coca-Cola-owned brand has reclaimed its spot as the NBA's Official Soft Drink, and it's arriving with a sweeping new marketing ...

Sprite Chill Mango Citrus is rolling out exclusively at Walmart locations across the country. The drink puts a tropical twist on Sprite's classic lemon-lime base with mango and citrus flavors. The ...

Coca-Cola Company (KO) announced on Tuesday a new multiyear global marketing partnership with the NBA that restores Sprite as the league's Official Global Soft Drink Partner and exclusive soft drink ...

The NBA has again teamed with The Coca-Cola Company, naming Sprite its official soft drink partner more than a decade after the lemon-lime soda brand last held that title, according to news shared ...

Sprite has reemerged as the NBA’s official global soft drink sponsor after an 11-year hiatus, with a multiyear deal that replaces PepsiCo’s Starry. From 1994 through 2015, Sprite -- owned by the ...